Case Study · 2023
Stabilo
ClientStabilo
Year2023
ServicesDigital Content, Social Media
RoleContent Strategy
+Introduction
A year-long content and social programme for the iconic German stationery brand.
+Challenges
Every engagement starts with a clear-eyed look at what's in the way. For Stabilo we focused on the signals that would move the needle — brand clarity, a production system that scales, and a build that stays fast under real-world use.
The deliverables had to carry weight across channels — from retail and print to digital product surfaces — without losing the voice we'd defined together.
+Final thoughts
Across digital content, social media, the work for Stabilo shipped as one cohesive system — a brand that knows what it stands for, deployed with craft at every layer. It's the kind of output that keeps compounding after launch.
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Tai Thong
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