Case Study · 2024
Kokuyo
ClientKokuyo
Year2024
ServicesBrand Identity, Packaging, Print
RoleArt Direction
+Introduction
Packaging system rolled out across an office-stationery range.
+Challenges
Every engagement starts with a clear-eyed look at what's in the way. For Kokuyo we focused on the signals that would move the needle — brand clarity, a production system that scales, and a build that stays fast under real-world use.
The deliverables had to carry weight across channels — from retail and print to digital product surfaces — without losing the voice we'd defined together.
+Final thoughts
Across brand identity, packaging, print, the work for Kokuyo shipped as one cohesive system — a brand that knows what it stands for, deployed with craft at every layer. It's the kind of output that keeps compounding after launch.
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